Instagram For Business

Multiple Ways Instagram Can Help Businesses Market Themselves and Their Products

Numerous companies are using Instagram in order to promote their services and/or products, using it to increase their mobile presence.   Such brands and individuals that are using it include:

  • CNN
  • David Blaine
  • Grammys
  • National Geographic
  • Playboy
  • Starbucks

Did you recently hear the news that Facebook purchased Instagram for $1 billion? If that’s any indication of the social media website’s potential and the profits it could entail, then who knows what will prove it. How can businesses use this to increase their profits and bottom line?


How Can Instagram Help Your Business

How Instagram can help your business grow really is dependent upon the kind of business you have. There are various ways that you can include Instagram into your business marketing plan. If you have a product you can show off in pictures, use Instagram. You’ll need to create an account for the business, take eye-appealing pictures of your product and share those pictures in the feed. In just one click, you can easily share those photos with your social media networks.


4 Additional Ways Your Business Can Use Instagram 

1 – Event Marketing 

If you’ve got an event coming up, consider marketing to people using fun pictures. You can be creative with text, but more so with pictures. Instagram is definitely “the” platform to showcase your marketing photos and spread the word about the event.

2 – Have A Photo Contest

Consider holding a photo contest, where people take pictures using or holding your product. They then send their favorite pictures to you that relate to your product/service. You can also do a “caption this” contest, uploading your own picture.

3 – Locate Fans

Instagram is useful for finding people that like your product/service and use it, allowing you to connect with people who have related interests. It also helps you to connect with prospective customers.

4 – Share Your Story

Believe it or not, Instagram is great at telling a story – a story of pictures that is. Consider using pictures to show how you started your company, what kinds of beliefs you have and what is your business about.

Instagram gives you the chance to do some story-telling. Therefore, you need to get creative and take photos your employees, products, events and the office, if you want. A good idea is to give your followers a glimpse into life behind the screen – show them everything that goes on in how the product is developed and what people do at the office.  Use pictures to acquaint them with each employee and their role in the company.

It doesn’t matter if you’re a service provider or an entrepreneur, use Instagram today by taking picture of the entire business process – start to finish. Be sure you post pictures of people happy with your work or product.


4 More Ways Instagram Can Help Your Business Grow

Now, there is more to Instagram than what you already know about it. In fact, you can take your Instagram use a bit further.

1 – Hashtags 

Hashtags, like they do on Twitter, will bring you the views, and typically from folks that didn’t know about you.

2 – Editing Apps

Increase the potential of people following you by using other the photo-editing apps with the social media website. For instance, iPhoto, 360, Hipstamatic and Camera+ can help you make your images stand out among the other photos.

3 – Bring Attention To Your Service/Product

Consider using Instagram to showcase your service or product. Provide detailed step-by-step instructions on how they can use it. You can also take pictures of people using your product in fun locations.

4 – Add Instagram Pictures To Your Website 

You may think that the only thing you can do with Instagram is view pictures you take with the app. However, you can also use Instagram to take photos, filter them and put them onto your website.


How to use instagram for business

16 Important Tips That Will Help Your Business Successfully Use Instagram 

Have you considered using Instagram for your business; but, are unsure of how to effectively make use of the program? Before you dive head-first into Instagram, there are some simple tips that will help you successfully use it at the professional level.


1 – Don’t Click First, Think 

There are two key questions to ask yourself:

What am I using Instagram for… its purpose?

What style and tone am I looking for the images to portray?

2 – Be A Regular User First

Before you try using Instagram as a professional, be a regular user of it first.  This gives you some idea of what Instagram is like and a little experience on how it works for regular users. It also helps you with generating more ideas for your other social media networks.

3 – Think Of Your Product

When it comes to using Instagram, you really need to think about your product. What are you selling? What are you using to sell your services? You don’t want to get too promotional, as you want to engage with your followers. Remember, Instagram is geared toward everyday folks taking daily pictures.

4 – Create A Customer Profile

Successful brands create a customer profile by closely looking at the kind of content their followers are posting. For instance, a brand can learn how many of its followers are posting images of t-shirts.

5 – Combine Social Media Campaigns

Ask yourself if you’re able to use Instagram along with your Twitter and Facebook social media, and how to effectively combine them with your social media campaign.

6 – Be Strategic About Posts 

Despite the fact that Instagram is a visual platform, you still need to strategically think about the posts you make – including what you post and when you post it.

7 – Think About Your Instagram Handle

When you’re creating an Instagram account, you should consider using your Twitter account name. Thus, when content is tagged and shared on Twitter, your @username is linked to a Twitter bio.

8 – Pick The Best Content

When you use sneak previews, be sure to showcase your product. Many publishers and clothing companies will use Instagram to showcase the new additions before the launch date with a sneak peak.

9 – It’s All About Cuteness 

How many times have you seen pictures of cute animals and funny quotes? These pictures tend to go viral and get positive feedback.

10 – Make Business Announcements About Employees

When it comes to promotions and announcements, Instagram is a great place to let people know about the people you’ve just hired and shows people that your business is a great place to work.

11 – Show Off Your Service and Customers

When it comes to business promotion, showcase your service and customers. For example, Virgin America will give their Instagram followers a taste of what the company is like by showing off their customers and the fun things they do to make the flying experience an enjoyable one.

12 – Starting With A Meaningful Approach  

Start your approach off with the right manner. Most people don’t think about their filters and how it can change the way people engage with the business. However, it can have a significant impact. With the right filter, you can see a 60 percent increase in customer engagement.

13 – Location Matters

Instagram is useful in ensuring standard scenery looks better. Use its filters to brighten colors. For example, an average sunset can be made into something remarkable.

14 – Show Off Your Style Sense 

There’s a simple tip to remember: if your photo doesn’t look good before you use the Instagram filter, it’s not going to look good after you use it. The idea behind the website’s filters is to ensure your photo has a professional look. The goal of your success is to ensure the end product fits your company’s style.

15 – Do Some Experimentation 

Instagram has many filters that allow you to change pictures into images. Most people look to check out the “Do you remember when” times. What’s your brand’s history? Use Instagram to give users some visualization of the history.

16 – Bring Out Your Brand’s Personality 

Businesses should view their using of Instagram like they do the other social media platforms. You want to showcase the personality of the brand, but give followers information about it.