Multiple Ways Instagram Can Help Businesses Market Themselves and Their Products
Numerous companies are using Instagram in order to promote their services and/or products, using it to increase their mobile presence. Such brands and individuals that are using it include:
- David Blaine
- National Geographic
Did you recently hear the news that Facebook purchased Instagram for $1 billion? If that’s any indication of the social media website’s potential and the profits it could entail, then who knows what will prove it. How can businesses use this to increase their profits and bottom line?
How Can Instagram Help Your Business
How Instagram can help your business grow really is dependent upon the kind of business you have. There are various ways that you can include Instagram into your business marketing plan. If you have a product you can show off in pictures, use Instagram. You’ll need to create an account for the business, take eye-appealing pictures of your product and share those pictures in the feed. In just one click, you can easily share those photos with your social media networks.
4 Additional Ways Your Business Can Use Instagram
1 – Event Marketing
If you’ve got an event coming up, consider marketing to people using fun pictures. You can be creative with text, but more so with pictures. Instagram is definitely “the” platform to showcase your marketing photos and spread the word about the event.
2 – Have A Photo Contest
Consider holding a photo contest, where people take pictures using or holding your product. They then send their favorite pictures to you that relate to your product/service. You can also do a “caption this” contest, uploading your own picture.
3 – Locate Fans
Instagram is useful for finding people that like your product/service and use it, allowing you to connect with people who have related interests. It also helps you to connect with prospective customers.
4 – Share Your Story
Believe it or not, Instagram is great at telling a story – a story of pictures that is. Consider using pictures to show how you started your company, what kinds of beliefs you have and what is your business about.
Instagram gives you the chance to do some story-telling. Therefore, you need to get creative and take photos your employees, products, events and the office, if you want. A good idea is to give your followers a glimpse into life behind the screen – show them everything that goes on in how the product is developed and what people do at the office. Use pictures to acquaint them with each employee and their role in the company.
It doesn’t matter if you’re a service provider or an entrepreneur, use Instagram today by taking picture of the entire business process – start to finish. Be sure you post pictures of people happy with your work or product.
4 More Ways Instagram Can Help Your Business Grow
Now, there is more to Instagram than what you already know about it. In fact, you can take your Instagram use a bit further.
1 – Hashtags
Hashtags, like they do on Twitter, will bring you the views, and typically from folks that didn’t know about you.
2 – Editing Apps
Increase the potential of people following you by using other the photo-editing apps with the social media website. For instance, iPhoto, 360, Hipstamatic and Camera+ can help you make your images stand out among the other photos.
3 – Bring Attention To Your Service/Product
Consider using Instagram to showcase your service or product. Provide detailed step-by-step instructions on how they can use it. You can also take pictures of people using your product in fun locations.
4 – Add Instagram Pictures To Your Website
You may think that the only thing you can do with Instagram is view pictures you take with the app. However, you can also use Instagram to take photos, filter them and put them onto your website.